ROAD TO SUCCESS The Early Years of World Dairy Expo®
Published on Thu, 08/25/2016 - 4:32pm
Source: World Dairy Expo
The World Dairy Expo of today is undoubtedly a success — a landmark that all involved in the dairy industry hope to be a part of each year. But 50 years ago, the success of the show was less certain. Struggles with finances and finding the right focus had the fledgling show on a tipping point between success and failure. It’s hard to imagine for those of the generation where World Dairy Expo is a staple, but for those who witnessed the beginnings, it has been a long road to success.