Industry News:TechMix Global Announces New Corporate Brand Positioning

Published on Thu, 10/27/2016 - 4:55pm

TechMix Global recently announced its new corporate brand positioning campaign at the World Dairy Expo. The digital marketing campaign entitled “Redefining Hydration” spotlights the company’s thought leadership and innovation in global animal hydration in its swine, dairy, beef cattle, poultry, goat, equine, sports dog businesses.

The new campaign highlights how TechMix innovates with livestock producers, veterinarians, nutritionists and universities around the world to create the most effective hydration products that keep animals drinking, eating and producing. The campaign features thought leadership topics on hydration published by university researchers and TechMix R&D team members, producer trials and other related animal science content.

“TechMix revolutionized the animal hydration category when it patented and launched BlueLite® in 1983,” says Mike Nelson, TechMix president. “Hydration is more than getting animals to consume water using common electrolytes such as sodium and potassium. It’s about hydration at cellular level which can only be accomplished with osmolytes, energy sources and amino acids and other essential ingredients that impact stomach pH. TechMix has continued to redefine the hydration category with nutrient enrichment, delivery mechanisms and product forms that meet the needs of livestock producers throughout the world.”

TechMix products support biological function to optimize hydration and water absorption inside the animal. The company’s enriched products and effective delivery mechanisms support water as an enriched transport vehicle for nutrients and key trace elements that also eliminates toxins and waste products harmful to livestock.

According to Nelson, The company is redefining hydration by:
• Supporting and enhancing the biological function of water
• Enriching water with nutrients to support biological functions
• Making water more palatable and appealing to animals
• Formulating products that make water more absorbable at a cellular level
• Designing product delivery forms that promote water accessibility for the animal,
the producer and the veterinarian

“Veterinarians around the world have long known that animal hydration is the key to keeping animals drinking, eating and producing,” says Nelson. “Hydration and water absorption by the animal profoundly impact the health, productivity, reproduction and mortality rates for producers around the globe. All of the TechMix Global team are committed to developing the best and most cutting edge hydration products for our producer and veterinarian customers.”


Furst-McNess and Micron Bio-Systems Join Forces

Furst-McNess and Micron Bio-Systems are pleased to announce the signing of an agreement that will enhance both company’s research and development efforts within the areas of Feed and Forage Preservation, which includes researching and understanding Feed Quality, Molds and Mycotoxins. Both companies have a keen understanding of the needs in this market, and through the application of their core competencies in the advanced sciences and research and development, cutting edge product-based technologies and species-specific programs such as the McNess Equalize™ and Micron’s Ultrasorb™ product lines, have already been developed and proving themselves in the market place.   
“Combining Micron’s core competencies in microbiology, biochemistry, enzymology and immunology, along with McNess’ expertise in research and development and their strong market presence, makes all the sense in the world,” according to Bob Rhoades, V.P. and General Manager of Micron Bio-Systems. “We are confident that by working together we’ll be able to do something remarkable in the market,” he added.
"This agreement provides Furst-McNess and Micron Bio-Systems the ability to drive advancements in technology that will result in improved livestock performance and sustained feed quality for our customers,” says Dr. Fredrik Sandberg, Director of Research and Development for Furst-McNess.  "Dr. Ralph Randall, our Southeast U.S. Dairy Nutritionist, and our newest Dairy team member, Dr. Dave Casper, will be very involved in our product development efforts, as both companies have a passion for developing cutting edge technologies that will help improve our customers’ bottom line.” Sandberg added.
Micron Bio-Systems is based in the US and the UK, and has offices and presence around the world, including Russia and Asia, and an international leader in biotechnology, employing experts in microbiology, enzymology, biochemistry, and immunology to develop product-based solutions.   Furst-McNess has been serving the agriculture community since 1908, and operates throughout the U.S. and Canada, providing nutritional feeding solutions to the dairy, beef, swine and poultry markets.   To find out more about either company, visit their websites at or  You can also email
For more information about this Press Release, or to talk to anyone quoted here, please contact Tom Rutter, Director of Marketing for Furst-McNess at 815-232-9750, or email him at



Dairy Quality Inc. Releases Dairy Health Check with SCC and Ketosis Testing

Dairy Quality Inc., the creator of the RT10 milk testing device for the iPod® touch, recently announced the release of Dairy Health Check.
This powerful all-in-one device uses the latest advances in mobile microscopy combined with Dairy Quality’s somatic cell count (SCC) and ketosis testing slides and the SCC Check and Ketosis Check apps, giving dairy farmers the information they need to reduce negative impacts on their herd health and milk production.
“Ketosis Check will help farmers detect subclinical and clinical ketosis so they can manage the energy levels of their cows immediately after calving and correct nutrition deficiencies to reach peak milk production levels,” says Gary Jonas, President of Dairy Quality Inc. He adds, “And, we’ve received such a positive response to SCC Impact Reports, adding a secondary data aggregation and event scheduling tool for tracking breeding information, PregTest Tracker, was a natural progression.”
In the PregTest Tracker, dairy farmers can manually record the cow’s pregnancy test results to generate veterinary testing, calving, and dry-off dates with automatic reminder alerts. With the SCC Impact Report, they can compile the data from only the cows with the highest SCC, or their entire herd, to determine which cows have the most impact on bulk tank somatic cell count averages.
“This is just the beginning of the Dairy Health Check’s evolution into a complete milk testing device. We’re continuously investing in research and development to ensure lab-accurate results, and powerful data collection and aggregation. Our goal is to give farmers a mobile device to manage all of their herd health data and records in one place,” says Chris Gans, Director of Sales and Marketing at Dairy Quality Inc.
Recent testing at the University of Guelph revealed the accuracy of the Dairy Health Check to be within 97 percent correlation with most international dairy SCC lab testing.
The Dairy Health Check is available for sale through Dairy Quality’s dealer network and online on September 30, 2016. For more information, visit or call (855) 232 4797.

Y-Tex Corporation Retains Stu Marsh as Vice President of Marketing & Sales


Y-Tex Corporation, one of the leading global suppliers of livestock identification and pest control solutions, announced today the appointment of Stu Marsh as Vice President of Marketing & Sales. 
“We are pleased to enhance our executive team with the leadership and years of experience Stu brings to Y-Tex,” said Glenn A. Nielson, President of Y-Tex Corporation. 
Marsh comes to Y-Tex with 25 years of experience and a deep understanding of the livestock identification market.  He was involved in the introduction of the Z Tags product line in 1992 and has managed the Z Tags livestock identification business and brand for the last 13 years.  Before that, Stu served as President of the Livestock Division of Central Garden & Pet and Farnam Companies, where he held executive positions in marketing and sales management.  Most recently, Stu served as Senior Vice President of Business Development and Marketing of Livestock Identification in North America for Datamars Inc.

“I am excited to join Y-Tex in the year of their 50th anniversary,” said Marsh, “Y-Tex has always been known for its integrity and outstanding products.  I’m looking forward to helping Y-Tex introduce new products, building upon the strong portfolio of core products they sell today and expanding their position in the international and domestic markets they serve.” 

University of Georgia to Host the 11th Annual Southern Regional Dairy Challenge

On November 13th-15th, 2016, the University of Georgia will host the 11th Annual Southern Regional Dairy Challenge in Cordele, GA. Since the start of the Southern Regional Dairy Challenge, more than 567 collegiate participants from universities located in the southern region of the country have participated in this event. The 2016 event is predicted to include approximately 15 schools and as many as 80 students. The Dairy Challenge is designed to develop and prepare students for possible career opportunities in the dairy industry upon graduation.
The regional Dairy Challenge events are an innovative approach to an educational environment that allows students to incorporate knowledge and practical application for future careers in the dairy industry. Students are divided up into intercollegiate teams to collaborate and network while they develop operation recommendations tailored to the case study farm.
About Dairy Challenge
NAIDC is an innovative event for students in dairy programs at North American post-secondary institutions. Its mission is to develop tomorrow’s dairy leaders and enhance progress of the dairy industry, by providing education, communication and networking among students, producers,
and agribusiness and university personnel. Over its 15-year national history, Dairy Challenge has helped prepare more than 5,000 students for careers as farm owners and managers, consultants, researchers, veterinarians or other dairy professionals. For more information, visit or

Kent Nutrition Group Acquires Deluxe Feeds
Kent Nutrition Group (KNG), a division of Kent Corporation (, and Deluxe Feeds announced recently that they have entered into an agreement where KNG will acquire the Deluxe organization, including its feed mills, retail business, and Midwest EnRG Flakes operations.
 “We are very pleased to have Deluxe join our family of companies as we both share a passion and long tradition for providing customers with quality products and service,” said Gage A. Kent, chairman and CEO, Kent Corporation.  “Our company has always been a strong supporter of U.S. and Iowa agriculture.  The acquisition of Deluxe will continue to position us well in the industry and enhance our long term ability to serve customers with trusted brands, superior customer service and competitive ingredient sourcing.”
Deluxe, founded in 1972, is a private independent company with two primary feed mills located in Sheldon and Ireton, Iowa. With state-of-the-art facilities at both locations, Deluxe prides itself on providing quality feed products for swine, dairy, and beef producers in their service area as they continue to address today’s rapidly changing livestock needs.
“Becoming part of the Kent Nutrition Group will help us write an exciting new chapter to the Deluxe quality and service story,” said Gary Doppenberg, Deluxe founder. “Our values are so closely aligned that Kent became the obvious choice as we looked at transitioning our business for the future.”
“We are looking forward to the new opportunities this agreement gives us to enhance our product and service offering for livestock producers and dealers in Northwest Iowa,” said John Thorpe, president, Kent Nutrition Group. “This move makes our business even stronger and allows us to share our quality story in new markets.”