Partnership Announcement at World Dairy Expo: Specialty Sales, LLC and Nedap

World Dairy Expo

Dairy technology companies join forces to help move the industry into a new era of lameness detection, monitoring, and prevention at World Dariy Expo

 Specialty Sales, LLC, and Nedap Livestock are partnering to bring HoofStrong® Automated Hoof Care and SmartSight AI-driven locomotion monitoring services to U.S. dairy customers. The announcement will be made at 3 p.m. Tuesday, Sept. 30 during a World Dairy Expo Tanbark Talk, which is open to all event attendees.

The connection between HoofStrong and SmartSight will usher in a new era of lameness management and hoof care in the U.S., giving dairy farms access to real-time lameness insights that are objective, continuous, and consistent. Scientific studies have shown human-only assessments are prone to disagreements, and workers often disregard mild cases of lameness.1 In addition, AI-driven insights can help address the shortage of workers skilled at cow care observations, making locomotion scoring and monitoring more dependable.

Dairy producers can overcome these limitations by implementing HoofStrong and SmartSight technologies to:

  • Define and capture objective data, consistently identifying cows at the earliest stage of lameness
  • Simplify the data into actionable insights for a more holistic approach to lameness management
  • Engage HoofStrong specialists to refine foot bath management proactively for various challenges

Media availability and additional information on the partnership will be available during World Dairy Expo.

WHO: Matt Nelson, CEO of Specialty Sales, LLC, and Maarten Idink, Managing Director Livestock at Nedap Livestock, and Greg Kowalewski, Farm Manager, Aurora-Oakwood Dairy

WHAT: Unveil partnership details, discuss how technology collaboration will impact industry and take audience questions

WHEREThe Tanbark, located in the Arena Building at World Dairy Expo

WHEN: 3 to 4 p.m. Tuesday, Sept. 30

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About Specialty Sales

Specialty Sales, LLC, is a leading provider of automated and modern hoof bath systems, hoof care treatment solutions, and automated fly control systems in the United States. It is committed to producing innovative products that help dairy farmers improve milking, safety, and revenue. Learn more at specialtysalesllc.com.

About Nedap Livestock

Headquartered in the Netherlands, Nedap Livestock leads the livestock industry with innovative solutions focused on individual cow care. Its sensor-based technology helps farmers monitor the health, behavior, and productivity of each cow, optimizing farm management for greater efficiency and sustainability. Nedap Livestock is committed to reducing the carbon footprint of dairy farming while enhancing farm profitability through individual animal care. Learn more at nedap-livestockmanagement.com.