Aurora Pharmaceutical Holds Off on Price Increase

Aurora Pharmaceutical Holds Off on Price Increase

Veterinarian-founded company prioritizes producers, ranchers, and pet owners during
times of economic strain.

Northfield, MN – 28 April 25 – As global tariffs continue to increase the cost of imported
ingredients and products, many companies in the animal health sector have begun
raising prices. Aurora Pharmaceutical, however, is taking a different approach.

Under the leadership of CEO Dr. Mike Strobel – a career veterinarian who grew up on a
cattle farm – the company has made the decision to hold off on any price increases until
at least July 1, citing the company’s commitment to supporting the farmers, ranchers,
and pet owners who are already feeling the weight of economic uncertainty.
“Our customers are the heartbeat of this industry,” said Dr. Strobel. “I know firsthand the
pressures that producers and pet owners face – because I’ve lived them. This is not the
time to make this kind of change. It’s a time to be there for the people who care for
animals every day.”

Recent surveys show that nearly 30% of pet owners are delaying or forgoing preventive
veterinary care due to rising costs, including heartworm and flea/tick medications. In the
agriculture sector, tariffs on many operational needs have caused some farmers to
make difficult decisions about livestock health and treatment.

Despite these challenges, Aurora Pharmaceutical – an American and veterinarian-
founded company – is choosing to absorb those costs, at least for now.

“We know we may have to revisit this in the future,” Dr. Strobel acknowledged. “But
today, the right decision is to prioritize our customers. We want to give them some
breathing room in a difficult economy. They deserve that.”

Aurora Pharmaceutical’s decision reflects a broader commitment to accessible animal
health solutions, made by people who truly understand the industry from the ground up.

About Aurora Pharmaceutical

Aurora Pharmaceutical is a veterinarian-founded animal health company based in
Northfield, Minnesota. Dedicated to delivering reliable, high-quality, American-made
animal health products, Aurora serves livestock producers, pet owners, and veterinary
professionals across the country.

Click here for more information: https://aurorapharmaceutical.com/ 

Click here for more information: https://americandairymen.com/