BouMatic to Launch MilkGenius In-Line Milk Analyzer at World Dairy Expo
Madison, WI — September 2025 –
BouMatic is proud to announce the launch of its groundbreaking MilkGenius In-Line Milk Analyzer. BouMatic’s next generation tool for real-time milk analysis technology. The unveiling will happen at World Dairy Expo, with a special panel hosted by BouMatic President, Steve Pretz, on Wednesday, October 1, from 1:00–3:00 PM in the Waubesa Room, 2nd Floor of the Alliant Energy Center.
The panel will introduce the many ways MilkGenius revolutionizes herd management, milk quality, and farm profitability. Attendees will get a first look at how this compact, fully automated sensor functions as a laboratory in-line, providing continuous measurements of fat, protein, and lactose directly from each cow.
“MilkGenius represents a major step forward in precision dairy management,” said Steve Pretz, President of BouMatic. “By giving farmers real-time, lab-accurate data without manual sampling, we’re helping them save time, cut costs, and make smarter decisions that directly improve herd health and milk profitability.”
The analyzer will be available for integration in most of the BouMatic milking systems and the Gemini UP milking robot. “Efficiency and sustainability of dairy farms depends on data needed to make key decisions. Integrating the cutting-edge MilkGenius In-Line Milk Analyzer, allows us to be part of that decision-making process for the dairy farms working with us,” remarked Steve Pretz, President of BouMatic
Pretz continues: “This milk analyzer is the first of several innovations that BouMatic intends to bring to the market soon. These devices are critical to the development of precision farming but will also be a key element in developing cutting edge tools for the world’s largest farms. We will provide a unique value proposition to farms of all sizes.”
Event Details:
Panel: Introducing MilkGenius at World Dairy Expo
- Wednesday, October 1, 1:00–3:00 PM
- Waubesa Room, 2nd Floor, Alliant Energy Center, Madison, WI
- Hosted by Steve Pretz, President of BouMatic
ABOUT
Since 1939, BouMatic has been developing innovative products for dairy operators throughout the world. BouMatic is a global leader in the design, manufacture and supply of the highest quality milking systems and dairy farm equipment. This includes milking parlors, herd management systems, milk cooling systems, dairy hygiene chemicals, udder healthcare products and dairy supplies. BouMatic’s dealer organization has over 350 dealers located in nearly 60 countries with their global headquarters located in Madison, Wisconsin, USA.
More information : boumatic.com
Brolis Sensor Technology is a high-tech company founded by three brothers that designs and manufactures next generation mid-infrared laser sensor systems that can be used in various fields. The organization is part of the BROLIS group, which has a portfolio comprising 50+ granted and pending patents. Furthermore, BROLIS has received numerous awards for its cutting-edge solutions and innovation.
More information: brolis-sensor.com
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