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Purina Animal Nutrition Unveils Second Edition of the Beef-on-Dairy Industry Report
Purina Animal Nutrition Unveils Second Edition of the Beef-on-Dairy Industry Report Industry-leading experts provide valuable insights for stakeholders in the beef-on-dairy sector ARDEN HILLS, Minn. (August 20, 2025) — Purina Animal Nutrition has unveiled the second edition of its Beef-on-Dairy Industry Report, offering producers an in-depth look at the evolving role of beef-on-dairy cattle in the U.S. […]
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United Soybean Board launches U.S. Soy CAN website to Support Livestock Nutrition
United Soybean Board launches U.S. Soy CAN website to support livestock nutrition and healthNew website shares the latest soy research insights and practical applications for poultry and livestock industries. Today, new soybean research and commercial learnings are available that evolve soy use as a feed ingredient in poultry, swine, dairy and beef diets. To share these […]
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Merck Animal Health SenseHub Reaches 2 million Monitored Cows
Merck Animal Health Reaches Unprecedented Milestone of 2 million Cows Monitored with SenseHub® Dairy Technology Benchmark highlights commitment to innovative solutions for U.S. dairy producers RAHWAY, N.J., Aug. 19, 2025 – Merck Animal Health, known as MSD Animal Health outside of the United States and Canada, a division of Merck & Co., Inc., Rahway, N.J., […]
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Endovac announces new Chief Veterinary Officer
Endovac Animal Health Endovac Animal Health is pleased to announce the addition of Dr. Travis White as Chief Veterinary Officer. Dr. White will lead Endovac’s veterinary services by driving regulatory compliance, advancing product development and supporting customer success. Skillfully, he will provide expert technical guidance to producers, veterinarians and Endovac’s internal teams. Consequently, Dr. White […]
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Featured Story
Regenerative Agriculture on a Dairy Farm
Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.
“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years. Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.
Twin Rivers Media
Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.
In addition to our industry leading print magazines, Twin Rivers Media is a comprehensive multi-media communications company reaching producers and suppliers across all media channels.
