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Will Facial and Video Recognition Manage Tomorrow’s Cows? 
Will Facial and Video Recognition Manage Tomorrow’s Cows? 

Will Facial and Video Recognition Manage Tomorrow’s Cows?  Technology continues to revolutionize dairying as we know it, offering valuable tools to address labor shortages and improve overall herd management. Most dairy producers are familiar with robotic milkers and herd management systems that use radio-frequency identification (RFID) tags, collars or leg monitors to track individual animal data. These tools have become essential for streamlining workflows and monitoring herd health.  But the next evolution in dairy technology is here, and it’s looking your cows right in the face. Thanks to advances in computing power and artificial intelligence, facial recognition is emerging as […]

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How to Manage Through Tight Dairy Heifer Inventory Merck Animal Health Reaches Unprecedented Milestone of 2 Million Cows Monitored with SenseHub® Dairy Technology

Merck Animal Health SenseHub Reaches 2 million Monitored Cows

Merck Animal Health Reaches Unprecedented Milestone of 2 million Cows Monitored with SenseHub® Dairy Technology Benchmark highlights commitment to innovative solutions for U.S. dairy producers RAHWAY, N.J., Aug. 19, 2025 – Merck Animal Health, known as MSD Animal Health outside of the United States and Canada, a division of Merck & Co., Inc., Rahway, N.J., […]

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Endovac announces new Chief Veterinary Officer, Dr. Travis

Endovac announces new Chief Veterinary Officer

Endovac Animal Health Endovac Animal Health is pleased to announce the addition of Dr. Travis White as Chief Veterinary Officer. Dr. White will lead Endovac’s veterinary services by driving regulatory compliance, advancing product development and supporting customer success. Skillfully, he will provide expert technical guidance to producers, veterinarians and Endovac’s internal teams. Consequently, Dr. White […]

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Vermeer Launches Five New Balers Including Innovative Addition to Self-propelled Baler Lineup

Vermeer Launches Five New Balers Including Innovative Addition to Self-propelled Baler Lineup

Vermeer Corporation continues to push boundaries in hay and forage innovation with the launch of eight new hay tools for 2026 — led by the all-new ZR-2200 self-propelled baler, a next-generation solution built for speed, precision and operator comfort. Vermeer Corporation continues to push boundaries in hay and forage innovation with the launch of eight […]

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Boumatic Milk Genius

BouMatic to Launch MilkGenius In-Line Milk Analyzer at World Dairy Expo

Madison, WI — September 2025 –  BouMatic is proud to announce the launch of its groundbreaking MilkGenius In-Line Milk Analyzer. BouMatic’s next generation tool for real-time milk analysis technology. The unveiling will happen at World Dairy Expo, with a special panel hosted by BouMatic President, Steve Pretz, on Wednesday, October 1, from 1:00–3:00 PM in […]

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Featured Story

Regenerative Agriculture on a Dairy Farm

Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.

“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years.  Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

In addition to our industry leading print magazines, Twin Rivers Media is a comprehensive multi-media communications company reaching producers and suppliers across all media channels.