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A Review of AI Protocols
A Review of AI Protocols

A Review of AI Protocols, Synchronization and Best Practices Of all the innovations that have helped shape the landscape of dairy farming into what it is today, artificial insemination (AI) is arguably among the single most influential vehicles to accelerate genetic progress.   As one of the earliest animal industries to embrace this breeding mechanism, dairy farmers have gotten this down to a smooth, seamless practice with very high rates of success and cost effectiveness. Beyond the convenience and cost savings compared to traditional live cover, AI has allowed for faster genetic improvement for individual farms and the national herds. It’s […]

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US Soybean Board

United Soybean Board launches U.S. Soy CAN website to Support Livestock Nutrition

United Soybean Board launches U.S. Soy CAN website to support livestock nutrition and healthNew website shares the latest soy research insights and practical applications for poultry and livestock industries. Today, new soybean research and commercial learnings are available that evolve soy use as a feed ingredient in poultry, swine, dairy and beef diets. To share these […]

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How to Manage Through Tight Dairy Heifer Inventory Merck Animal Health Reaches Unprecedented Milestone of 2 Million Cows Monitored with SenseHub® Dairy Technology

Merck Animal Health SenseHub Reaches 2 million Monitored Cows

Merck Animal Health Reaches Unprecedented Milestone of 2 million Cows Monitored with SenseHub® Dairy Technology Benchmark highlights commitment to innovative solutions for U.S. dairy producers RAHWAY, N.J., Aug. 19, 2025 – Merck Animal Health, known as MSD Animal Health outside of the United States and Canada, a division of Merck & Co., Inc., Rahway, N.J., […]

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Endovac announces new Chief Veterinary Officer, Dr. Travis

Endovac announces new Chief Veterinary Officer

Endovac Animal Health Endovac Animal Health is pleased to announce the addition of Dr. Travis White as Chief Veterinary Officer. Dr. White will lead Endovac’s veterinary services by driving regulatory compliance, advancing product development and supporting customer success. Skillfully, he will provide expert technical guidance to producers, veterinarians and Endovac’s internal teams. Consequently, Dr. White […]

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Vermeer Launches Five New Balers Including Innovative Addition to Self-propelled Baler Lineup

Vermeer Launches Five New Balers Including Innovative Addition to Self-propelled Baler Lineup

Vermeer Corporation continues to push boundaries in hay and forage innovation with the launch of eight new hay tools for 2026 — led by the all-new ZR-2200 self-propelled baler, a next-generation solution built for speed, precision and operator comfort. Vermeer Corporation continues to push boundaries in hay and forage innovation with the launch of eight […]

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Featured Story

Regenerative Agriculture on a Dairy Farm

Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.

“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years.  Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

In addition to our industry leading print magazines, Twin Rivers Media is a comprehensive multi-media communications company reaching producers and suppliers across all media channels.