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Will Facial and Video Recognition Manage Tomorrow’s Cows? 
Will Facial and Video Recognition Manage Tomorrow’s Cows? 

Will Facial and Video Recognition Manage Tomorrow’s Cows?  Technology continues to revolutionize dairying as we know it, offering valuable tools to address labor shortages and improve overall herd management. Most dairy producers are familiar with robotic milkers and herd management systems that use radio-frequency identification (RFID) tags, collars or leg monitors to track individual animal data. These tools have become essential for streamlining workflows and monitoring herd health.  But the next evolution in dairy technology is here, and it’s looking your cows right in the face. Thanks to advances in computing power and artificial intelligence, facial recognition is emerging as […]

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Check Out Our Current Issue!

Breeding for Milk Production, Efficiency and Fertility

Breeding for Milk Production, Efficiency and Fertility

CRV Bulls Prove It’s Possible: Breeding for Milk Production, Efficiency and Fertility  Every dairy farmer strives for a herd that achieves efficient milk production with little hassle  and labor. Good fertility is a prerequisite for this. Breeding can make an important  contribution here. CRV bulls prove in this index run that breeding for CRV Efficiency  […]

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New Polaris Ranger Lineup 2026

New Polaris Ranger Lineup for 2026

New Polaris Ranger Lineup for 2026 All-New RANGER 500 Joins the Lineup, an Entry Level UTV in the Value Segment Entire Portfolio Showcases the Brand’s Commitment to Rider-Driven Innovation and American Designed and Engineered Products MINNEAPOLIS, MN (July 29, 2025) – Following the introduction of the RANGER 500, the Company’s newest utility vehicle (UTV) in […]

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The 6-X Genetics Advantage

The 6-X Genetics Advantage

Because Great Cows Start with Great Genetics: The 6-X Genetics Advantage In the ever-evolving world of dairy farming, success hinges on a foundation of great cows-cows that are healthy, productive, fertile, and built to thrive in real-world commercial dairy environments. At 6-X Genetics, we believe that great cows start with great genetics. It’s that simple. […]

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Advanced Cow Care Powered by Technology

Advanced Cow Care Powered by Technology

For Summer Butterfield, technology isn’t just about boosting efficiency or productivity – it’s about improving the lives of the animals. Known for her data-driven approach to dairy management, Summer has a history of leveraging herd data to help dairies work smarter – an approach she’s currently using to manage North Star Acres, a 2,000-cow dairy […]

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Featured Story

Regenerative Agriculture on a Dairy Farm

Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.

“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years.  Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

In addition to our industry leading print magazines, Twin Rivers Media is a comprehensive multi-media communications company reaching producers and suppliers across all media channels.