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Will Facial and Video Recognition Manage Tomorrow’s Cows? 
Will Facial and Video Recognition Manage Tomorrow’s Cows? 

Will Facial and Video Recognition Manage Tomorrow’s Cows?  Technology continues to revolutionize dairying as we know it, offering valuable tools to address labor shortages and improve overall herd management. Most dairy producers are familiar with robotic milkers and herd management systems that use radio-frequency identification (RFID) tags, collars or leg monitors to track individual animal data. These tools have become essential for streamlining workflows and monitoring herd health.  But the next evolution in dairy technology is here, and it’s looking your cows right in the face. Thanks to advances in computing power and artificial intelligence, facial recognition is emerging as […]

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Check Out Our Current Issue!

Postpartum Dairy Research

Postpartum Dairy Research

POSTPARTUM RESEARCH SHOWS FERAPPEASE® REDUCES  HEALTH CHALLENGES AND PAIN LEVELS, IMPROVES MILK PRODUCTION COLLEGE STATION, Texas (July 17, 2025) — In a recent University of Florida postpartum study by Santos et al. (2025)*, researchers evaluated the effects of applying a single dose of FerAppease®. FerAppease® is a unique analogue of the naturally occurring Maternal Bovine Appeasing Substance (mBAS) […]

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New Study: Genetic Selection with Dairy Wellness Profit Index

New Study: Genetic Selection with Dairy Wellness Profit Index® Supports Measurable Productivity Gains for Dairy Producers Selecting for dairy health, fertility and production traits helps lead to healthier, more productive cows PARSIPPANY, N.J. — July 23, 2025 — A newly published study from Zoetis and Dairy Management Inc. (DMI) provides compelling evidence that genetic selection using […]

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NAIDC Elects New Leadership for 2025-2026

NAIDC Elects New Leadership for 2025-2026

 NAIDC Elects New Leadership for 2025-2026 Recently, North American Intercollegiate Dairy Challenge® (NAIDC) elected new leadership. Furthermore, this includes four new board members and the 2025– 2026 Executive Committee. As stated in the NAIDC mission statement, the organization strives to “Develop tomorrow’s dairy leaders and enhance the progress of the dairy industry, by providing education, […]

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PRO Refrigeration Unveils the PROGreen50

PRO Refrigeration Unveils the PROGreen50

FOR IMMEDIATE RELEASE PRO Refrigeration Unveils the PROGreen50: A Leap Toward Smarter, Sustainable Cooling July 3, 2025 – Auburn, WA — PROChiller Systems proudly announces the official launch of the PROGreen50. It’s a next-generation CO2-based chiller designed for North America’s top dairies, food producers, and craft beverage makers. This marks a pivotal expansion of the […]

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Featured Story

Regenerative Agriculture on a Dairy Farm

Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.

“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years.  Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

In addition to our industry leading print magazines, Twin Rivers Media is a comprehensive multi-media communications company reaching producers and suppliers across all media channels.