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Will Facial and Video Recognition Manage Tomorrow’s Cows? 
Will Facial and Video Recognition Manage Tomorrow’s Cows? 

Will Facial and Video Recognition Manage Tomorrow’s Cows?  Technology continues to revolutionize dairying as we know it, offering valuable tools to address labor shortages and improve overall herd management. Most dairy producers are familiar with robotic milkers and herd management systems that use radio-frequency identification (RFID) tags, collars or leg monitors to track individual animal data. These tools have become essential for streamlining workflows and monitoring herd health.  But the next evolution in dairy technology is here, and it’s looking your cows right in the face. Thanks to advances in computing power and artificial intelligence, facial recognition is emerging as […]

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Virtual Farm Tours Highlight Technology and Innovation at World Dairy Expo

Virtual Farm Tours Highlight Technology and Innovation at World Dairy Expo

Virtual Farm Tours Highlight Technology and Innovation at World Dairy Expo MADISON, WIS. – World Dairy Expo Virtual Farm Tours have brought some of the best dairy operations from near and far to Madison for over 20 years. The four dairies to be featured during WDE 2025 continue that tradition while showcasing environmental stewardship, quality […]

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Dairy Goat Webinar Series Continues This Fall

Dairy Goat Webinar Series Continues This Fall

Webinars announced for the rest of 2025 to assist with dairy goat management AMES, Iowa – The Iowa State University Extension and Outreach dairy team will continue its dairy goat webinar series this fall. All webinars will be from 12 to 1:15 p.m. Central time, and topics will include timely updates on a variety of […]

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Discover the New Lely Discovery Collector C2

Discover the New Lely Discovery Collector C2

Built Around What Farmers Really Need Your barn cleaning solution is here. Cleaning barns is essential, but traditional cleaning systems often require intense labor and time, disrupt cow flow and leave residue that affects hoof health. The newest Lely Discovery Collector C2 automatic mobile cleaner changes all of that. This compact, autonomous robot vacuums manure […]

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NMC Webinar Addresses Treatment of Clinical Mastitis

NMC Webinar Addresses Treatment of Clinical Mastitis

NEWS RELEASE Contact: JoDee Sattler NMC Marketing and Communications Director jdsattler@nmconline.org Office: (952) 758-2146 Cell: (414) 587-5839 NMC webinar addresses treatment of clinical mastitis New Prague, MN (July 9, 2025) – “Treatment of Non-severe, Gram-negative Clinical Mastitis” headlines NMC’s Aug. 21 webinar, presented by Daniela Bruno, University of California Cooperative Extension, and Juan “Rodrigo” Pedraza, […]

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Featured Story

Regenerative Agriculture on a Dairy Farm

Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.

“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years.  Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

In addition to our industry leading print magazines, Twin Rivers Media is a comprehensive multi-media communications company reaching producers and suppliers across all media channels.