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Will Facial and Video Recognition Manage Tomorrow’s Cows? 
Will Facial and Video Recognition Manage Tomorrow’s Cows? 

Will Facial and Video Recognition Manage Tomorrow’s Cows?  Technology continues to revolutionize dairying as we know it, offering valuable tools to address labor shortages and improve overall herd management. Most dairy producers are familiar with robotic milkers and herd management systems that use radio-frequency identification (RFID) tags, collars or leg monitors to track individual animal data. These tools have become essential for streamlining workflows and monitoring herd health.  But the next evolution in dairy technology is here, and it’s looking your cows right in the face. Thanks to advances in computing power and artificial intelligence, facial recognition is emerging as […]

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Check Out Our Current Issue!

Dairy Approved Disinfecting Protocols

Dairy Approved Disinfecting Protocols

Reviewing Dairy Approved Disinfectants and Protocols  Maintaining proper dairy approved disinfecting protocols in dairy environments is a cornerstone to producing food grade products. Beyond maintaining a robust defense of human health, these practices also keep operations within regulatory compliance and producing a quality product.   A clean and sanitary environment helps prevent contamination from common […]

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Parasite Prevention in Dairy Cattle

Parasite Prevention in Dairy Cattle

Parasite Prevention in Dairy Cattle  Parasite prevention in dairy cattle is essential to maintaining animal health, milk production, and overall herd performance. Today’s dairy animals are more efficient than ever at providing high-quality milk, meat protein, leather, and other byproducts that enhance our daily lives. As responsible stewards of our animals, it’s critical to ensure […]

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National Cattlemen Beef Association, NCBA Mcool, beef prices

Argentinian Beef Import Plan Harms U.S. Cattle Producers

WASHINGTON (October 20, 2025) – Today, the National Cattlemen’s Beef Association (NCBA) responded to comments from President Donald J. Trump that suggested importing Argentinian beef as a solution to lower beef prices. NCBA’s family farmers and ranchers are concerned that rewarding Argentina with this expanded access to the U.S. market harms American cattlemen and women, while […]

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United States Cattlemen's Association Mcool, beef prices

USCA Comments on President Trump’s Remarks Regarding Beef Prices and Proposed Imports from Argentina

United States Cattlemen’s Association (USCA) President Justin Tupper issued the following statement in response to today’s public remarks by President Trump suggesting action to lower beef prices through expanded imports from Argentina: “USCA commented on Friday regarding potential steps by the Administration to address beef prices, and we will reiterate our position today: government intervention […]

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Featured Story

Regenerative Agriculture on a Dairy Farm

Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.

“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years.  Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.