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Will Facial and Video Recognition Manage Tomorrow’s Cows? 
Will Facial and Video Recognition Manage Tomorrow’s Cows? 

Will Facial and Video Recognition Manage Tomorrow’s Cows?  Technology continues to revolutionize dairying as we know it, offering valuable tools to address labor shortages and improve overall herd management. Most dairy producers are familiar with robotic milkers and herd management systems that use radio-frequency identification (RFID) tags, collars or leg monitors to track individual animal data. These tools have become essential for streamlining workflows and monitoring herd health.  But the next evolution in dairy technology is here, and it’s looking your cows right in the face. Thanks to advances in computing power and artificial intelligence, facial recognition is emerging as […]

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Check Out Our Current Issue!

National Cattlemen Beef Association, NCBA Mcool, beef prices

Argentinian Beef Import Plan Harms U.S. Cattle Producers

WASHINGTON (October 20, 2025) – Today, the National Cattlemen’s Beef Association (NCBA) responded to comments from President Donald J. Trump that suggested importing Argentinian beef as a solution to lower beef prices. NCBA’s family farmers and ranchers are concerned that rewarding Argentina with this expanded access to the U.S. market harms American cattlemen and women, while […]

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United States Cattlemen's Association Mcool, beef prices

USCA Comments on President Trump’s Remarks Regarding Beef Prices and Proposed Imports from Argentina

United States Cattlemen’s Association (USCA) President Justin Tupper issued the following statement in response to today’s public remarks by President Trump suggesting action to lower beef prices through expanded imports from Argentina: “USCA commented on Friday regarding potential steps by the Administration to address beef prices, and we will reiterate our position today: government intervention […]

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beef prices country of origin labeling beef prices

President Trump Announced His Plan to Bring U.S. Beef Prices Down by Importing Beef from Argentina

Billings, Mont., Oct. 20, 2025 – On Sunday aboard Air Force One, the Associated Press reported that President Trump announced his plan to bring U.S. beef prices down by importing beef from Argentina. Bill Bullard, CEO of R-CALF USA, the nation’s largest cattle association that exclusively represents cattle farmers and ranchers, issued the following statement […]

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Butler Gold Pro from BouMatic

Continuous Feed Pushing for Increased Food Intake From BouMatic

Butler Gold Pro from BouMatic Thanks to its special patented auger, the freshness and quality of the feed are maintained and it motivates the animals to eat the feed. THE BUTLER GOLD PRO PUSHES THE FEED GENTLY ONTO THE FEED TROUGH, WITHOUT APPLYING PRESSURE. Thanks to its special patented auger, the freshness and quality of […]

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Featured Story

Regenerative Agriculture on a Dairy Farm

Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.

“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years.  Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

In addition to our industry leading print magazines, Twin Rivers Media is a comprehensive multi-media communications company reaching producers and suppliers across all media channels.