Dustin Chats with Dr. Michael Strobel About Aurora Pharmaceuticals
Today, we have the Director of Business Development for the American Dairymen Media Group and host; Dustin Hector & he sits down with Dr. Michael Strobel, the founder and CEO of Aurora Pharmaceuticals. Dr. Strobel shares his journey from a farm-raised veterinarian to a pharmaceutical innovator, highlighting his passion for animal care and solving agricultural challenges. With over 42 years of experience in veterinary medicine, Dr. Strobel developed Aurora Pharmaceuticals as a solution to address gaps in veterinary pharmaceutical products. Growing up on a farm and inspired by local veterinarians, he chose the profession to help both animals and producers improve their livestock management and overall well-being. The company’s origin stems from developing local solutions in the 1980s and 1990s, when veterinary pharmaceutical regulations were evolving. Dr. Strobel recognized the importance of FDA-approved products that offer consistent quality and effectiveness. What began as local problem-solving transformed into a national and international pharmaceutical company that now impacts hundreds of millions of animals annually. Aurora Pharmaceuticals distinguishes itself through several key attributes. The company offers cost-effective products that are typically 30-50% less expensive than brand-name alternatives while maintaining equivalent quality and effectiveness. By manufacturing entirely in the United States, they provide additional value to producers who want to support American businesses. A significant point of pride for Dr. Strobel is the company’s commitment to job creation, currently employing over 160 US citizens. He emphasizes that purchasing Aurora products supports not just animal health, but also local economies and American workers. The interview underscores Dr. Strobel’s core mission: developing pharmaceutical solutions that improve animal welfare, reduce pain during necessary procedures, and help producers maintain healthy, profitable livestock. His approach combines veterinary expertise, innovative thinking, and a genuine commitment to supporting both animals and the agricultural community.
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