Purina Animal Nutrition Unveils Second Edition of the Beef-on-Dairy Industry Report

Purina Dairy Beef

Purina Animal Nutrition Unveils Second Edition of the Beef-on-Dairy Industry Report

Industry-leading experts provide valuable insights for stakeholders in the beef-on-dairy sector

ARDEN HILLS, Minn. (August 20, 2025) — Purina Animal Nutrition has unveiled the second edition of its Beef-on-Dairy Industry Report, offering producers an in-depth look at the evolving role of beef-on-dairy cattle in the U.S. beef supply chain.

The updated report features the latest data, market analysis and research-backed practices for improving beef-on-dairy outcomes from genetics and nutrition to on-farm management and marketing strategies.

Contributors include leading experts Patrick Linnell, CattleFax; Dr. Ruth Woiwode, University of Nebraska-Lincoln; Dr. Michael Steele, University of Guelph; Dr. Ty Lawrence, West Texas A&M University; Dr. Daniel Thomson, Production Animal Consultation, LLC; Bruce Cobb, Certified Angus Beef; and industry consultant Nevil Speer, alongside Purina Animal Nutrition and Land O’Lakes experts Dr. Tom Earleywine and Laurence Williams.

“Beef-on-dairy cattle now account for 12-15% of fed cattle slaughter, creating a steady source of quality beef at a time when native beef numbers are tight,” says Laurence Williams, beef-on-dairy development for Purina Animal Nutrition. “With intentional genetics, nutrition and management, this group of cattle can deliver consistent quality to consumers while adding lasting value throughout the supply chain.”

The Beef-on-Dairy Industry Report can be downloaded at purinamills.com/dairy-beef.

For additional details or inquiries about the report, please reach out to Ellen Butterfield at ebutterfield@curiousplot.agency.

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