Starbar Unveils New Brand, Expanding Product Line

Starbar Unveils Bold New Brand While Expanding Product Line for Rural and Backyard Use

Trusted insect control brand builds on legacy performance with new packaging, products, and expanded availability

[Schaumburg, IL] — [May 1, 2026]

Starbar, a longstanding leader in insect control solutions, announced the launch of its new rebrand today, marking the next evolution of a product line trusted by farmers, ranchers, and agricultural professionals for generations.

The refreshed Starbar® brand reflects a continued commitment to delivering dependable, effective insect control solutions while introducing a modern look and expanding product offerings to meet the needs of today’s customers—both in rural environments and now, at home.

Built on a legacy of proven performance, Starbar maintains its strong focus on the rural market. Customers can expect the same hardworking products they trust, now presented in bold new packaging that will begin rolling out May 1 across the full product line.

Introducing the New Face of Starbar

“As we introduce the new face of Starbar, our priority remains clear—meeting the needs of the customers who have trusted us for decades,” said Nate Brown, Director of Marketing, Agricultural Products. “We’re proud to honor our rural heritage while positioning the brand for future growth and innovation across markets.”

As part of the launch, Starbar is building on its portfolio with new product offerings for the backyard and home. One such product being introduced is Starbar^® EZ Outdoor Fogger, delivering long-lasting protection against mosquitoes, ants, wasps, flies, and 15 other labeled pests in the backyard.

“We’re taking our line of hardworking insect control and creating easy-to-use applications to help consumers control pests in their backyard,” said Brown.

In addition to new products, Starbar is enhancing accessibility through expanded distribution channels and offering convenient bundled offerings through ecommerce. Consumers will soon find Starbar® products online via Amazon and Chewy, with retail availability to follow.

Looking ahead, Starbar is positioned for continued innovation, with a focus on developing new products that serve both agricultural professionals and homeowners alike.

“The future of Starbar is about growth without compromise,” added Brown. “We will continue to deliver the peak performance our customers expect while expanding solutions for wherever insect control is needed—from the ranch to the backyard.”

For more information, visit starbarproducts.com or follow Starbar on social media.