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Revenue—More Than Milk for the Modern Dairy
How to diversify with alternative profit lines As dairy margins tighten, many producers may consider diversifying their business operations to generate alternative profit lines. The profitability of these ventures may hinge on choosing between competing and complementing diversified businesses. “While milk still accounts for the majority of revenue on dairies, we are seeing more and […]
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Milk Sustainability Center – Regional Expansion and New Strategic Partner John Deere
OLATHE, Kansas (September 12, 2025) — Today, John Deere (NYSE: DE) and DeLaval announce the Milk Sustainability Center expansion to dairy farmers in more countries and welcome dsm-firmenich as the next Strategic Partner. Designed to enhance the efficiency and sustainability of dairy farming operations, the Milk Sustainability Center offers a unique solution by integrating data […]
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Purina® CX8™ Additive Technology Unlocks Reproductive Potential in Beef Cattle
ARDEN HILLS, Minn. (Sept. 4, 2025) — Purina Animal Nutrition, an innovative leader in animal nutrition, is driving the success of reproductive health in beef cattle through the launch of CX8™, an additive technology designed to optimize reproductive performance for beef producers utilizing advanced reproductive technologies such as artificial insemination, embryo transfer and semen collection. Purina’s […]
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John Deere Launches the New V452M Round Baler, Built for Productivity
Purpose-built for high-volume operations demanding density and automation OLATHE, Kansas (Sept. 2, 2025) – John Deere (NYSE: DE) today announced the introduction of the V452M round baler to the North American lineup. This provides enhanced productivity and precision to larger-scale hay and forage operations. The V452M headlines the newly updated lineup of VR and CR […]
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Featured Story
Regenerative Agriculture on a Dairy Farm
Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.
“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years. Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.
Twin Rivers Media
Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.
In addition to our industry leading print magazines, Twin Rivers Media is a comprehensive multi-media communications company reaching producers and suppliers across all media channels.
