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Will Facial and Video Recognition Manage Tomorrow’s Cows? 
Will Facial and Video Recognition Manage Tomorrow’s Cows? 

Will Facial and Video Recognition Manage Tomorrow’s Cows?  Technology continues to revolutionize dairying as we know it, offering valuable tools to address labor shortages and improve overall herd management. Most dairy producers are familiar with robotic milkers and herd management systems that use radio-frequency identification (RFID) tags, collars or leg monitors to track individual animal data. These tools have become essential for streamlining workflows and monitoring herd health.  But the next evolution in dairy technology is here, and it’s looking your cows right in the face. Thanks to advances in computing power and artificial intelligence, facial recognition is emerging as […]

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Check Out Our Current Issue!

Maintaining Udder Health with Teat Dips and Sealants

Maintaining Udder Health with Teat Dips and Sealants

While parlor routines often focus on lactating cows, overall teat health, whether we are dealing with lactating or dry cows, should always be a top priority. Lactating cows rely on proper pre- and post-dipping for hygiene, while dry cows benefit from internal sealants and continued cleanliness. Framing udder care as a continuous process, not just […]

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Assessing and Implementing a Biosecurity Plan

Assessing and Implementing a Biosecurity Plan

While there are many ways to prevent and control cattle disease, management with a solid biosecurity plan is a key factor. Implementing biosecurity practices on a dairy can increase profitability by reducing clinical disease and improving production efficiency. Controlling disease will reduce risk at minimal cost. Biosecurity is your first line of defense, which prevents […]

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BRD Vaccine Cattle Prefeedlot Respiratory Vaccination Improves Cattle Health and Growth Outcomes

Prefeedlot Respiratory Vaccination Improves Cattle Health and Growth Outcomes

A new review in a special issue of Applied Animal Science reveals that strategic timing of bovine respiratory disease vaccinations in beef cattle during the cow-calf phase can significantly improve disease prevention and cattle health Champaign, IL, July 28, 2025 Bovine respiratory disease (BRD) remains a leading cause of morbidity and mortality in the US […]

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New Vaccine by Elanco Promotes Cattle Health

Keep Your Cattle Healthy GREENFIELD, Ind., July 15, 2025 — Elanco Animal Health Incorporated (NYSE: ELAN) announces the release of NUPLURA PH+5™. It is a new low endotoxin cattle vaccine which to protects calves from several respiratory diseases. A combination of Titanium 5, the first modified live vaccine to include a Type 2 BVD, and […]

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Featured Story

Regenerative Agriculture on a Dairy Farm

Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.

“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years.  Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

In addition to our industry leading print magazines, Twin Rivers Media is a comprehensive multi-media communications company reaching producers and suppliers across all media channels.