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Will Facial and Video Recognition Manage Tomorrow’s Cows? 
Will Facial and Video Recognition Manage Tomorrow’s Cows? 

Will Facial and Video Recognition Manage Tomorrow’s Cows?  Technology continues to revolutionize dairying as we know it, offering valuable tools to address labor shortages and improve overall herd management. Most dairy producers are familiar with robotic milkers and herd management systems that use radio-frequency identification (RFID) tags, collars or leg monitors to track individual animal data. These tools have become essential for streamlining workflows and monitoring herd health.  But the next evolution in dairy technology is here, and it’s looking your cows right in the face. Thanks to advances in computing power and artificial intelligence, facial recognition is emerging as […]

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Check Out Our Current Issue!

NCBA Pushes for Fly Facility to End New World Screwworm

NCBA Pushes for Fly Facility to End New World Screwworm

NCBA Pushes for Domestic Sterile Fly Facility to Eradicate New World Screwworm WASHINGTON (May 14, 2025) – As the threat posed by the New World screwworm rises, NCBA today joined affiliate state associations in urging Congress to pass the STOP Screwworms Act to fund the opening of a new sterile fly facility in the United […]

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Register for the NMC Regional Meeting 2025

Register for the NMC Regional Meeting 2025

New Prague, Minn. (May 14, 2025) – NMC: The Global Milk Quality Organization invites you to attend the 2025 NMC Regional Meeting, set for July 22-24, in Rochester, N.Y., at the Hyatt Regency Rochester. With a theme of “Clearing Hurdles to Improve Milk Quality,” this event will bring together dairy producers, veterinarians, researchers and industry […]

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BouMatic MilkGenius Inline Milk Analyzer

BouMatic introduces the MilkGenius

BouMatic introduces the MilkGenius In-Line Milk Analyzer into it’s Gemini UP milking robot and milking systems Madison – USA, Remicourt – Belgium, Emmeloord – The Netherlands, Skjern – Denmark – 26 May 2025 – BouMatic announces the release of the MilkGenius In-Line Milk Analyzer into it’s Gemini UP milking robot and other BouMatic milking systems. […]

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Dairy Nutrition and Management Conference

Dairy Nutrition and Management Conference

Four-State Dairy Nutrition and Management Conference set for June 11 and 12 AMES, Iowa—Dairy farmers and industry professionals are invited to attend the 2025 Four-State Dairy Nutrition and Management Conference, which will be held on June 11 and 12 at the La Crosse Center in La Crosse, Wisconsin. The conference will feature the latest insights […]

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Featured Story

Regenerative Agriculture on a Dairy Farm

Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.

“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years.  Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.

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Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

In addition to our industry leading print magazines, Twin Rivers Media is a comprehensive multi-media communications company reaching producers and suppliers across all media channels.