Pam
Will Facial and Video Recognition Manage Tomorrow’s Cows? 
Will Facial and Video Recognition Manage Tomorrow’s Cows? 

Will Facial and Video Recognition Manage Tomorrow’s Cows?  Technology continues to revolutionize dairying as we know it, offering valuable tools to address labor shortages and improve overall herd management. Most dairy producers are familiar with robotic milkers and herd management systems that use radio-frequency identification (RFID) tags, collars or leg monitors to track individual animal data. These tools have become essential for streamlining workflows and monitoring herd health.  But the next evolution in dairy technology is here, and it’s looking your cows right in the face. Thanks to advances in computing power and artificial intelligence, facial recognition is emerging as […]

Read more
previous arrow
next arrow

Check Out Our Current Issue!

Media Interns for 2025

MADISON, WIS. – As the 58th World Dairy Expo approaches, Expo is searching for college students passionate about the dairy industry to be part of the 2025 media team. WDE is seeking media interns for 2025 event. Under the direction of Expo’s Communications Manager and Digital Marketing Specialist, media interns assist with media initiatives at […]

READ MORE

NCBA and PLC Help End Targeted Persecution of Maude Family

WASHINGTON (April 28, 2025) – Today, the National Cattlemen’s Beef Association (NCBA) and the Public Lands Council (PLC) commended U.S. Secretary of Agriculture Brooke Rollins for ending the overzealous criminal prosecution of family ranchers Charles and Heather Maude. Secretary Rollins’ announcement today is welcome news both for the Maude family who have endured arduous court […]

READ MORE

Milk Testing and Milk Grades

By Heather Smith Thomas Dairies routinely have their milk tested to make sure it does not contain harmful levels of bacteria, and will retain high quality.  There are also a number of other tests that can be done, to help dairymen monitor the health and production of their cows. Amy Vasquez, DVM PhD, Assistant Professor […]

READ MORE

Dairy Smarter with Digital DataBy Jaclyn Krymowski

By Jaclyn Krymowski In today’s dairy industry, data collection has become much more than just a convenience. Management software has evolved from humble beginnings to powerful tools for making informed decisions that drive efficiency and profitability.  Data provides an objective look at what’s happening on the farm, helping producers fine-tune their management practices for better […]

READ MORE

Featured Story

Regenerative Agriculture on a Dairy Farm

Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.

“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years.  Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.

READ FULL STORY

Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

In addition to our industry leading print magazines, Twin Rivers Media is a comprehensive multi-media communications company reaching producers and suppliers across all media channels.