The Power of Genomics in Dairy Cattle
The Power of Genomics in Dairy Cattle

Genomics in dairy cattle has transformed dairy breeding from a slow, reactive process into a precise, proactive strategy. By leveraging genomic insights, producers can select animals that enhance production, improve health and optimize reproduction all done years before traditional methods would allow. But that said, there is reason for a healthy dose of caution in its over reliance.

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Genomics in Dairy Cattle
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genomic bulls performance

Genomic Bulls Live Up Fully to Expectations

Genomic Bulls Live Up Fully to Expectations Once Daughters Start Milking Thanks to continuously improving breeding value estimation, the reliability of genomic breeding values for bulls has increased significantly in recent years. As a result, the breeding values of daughter-proven bulls now bring few surprises. Genomic bulls are fully meeting expectations. This index run once […]

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CRV Fleckvieh dairy genetics

CRV Strengthens Fleckvieh Portfolio with Balanced Genetics

CRV strengthens Fleckvieh portfolio with balanced genetics for functional and long-lasting dairy cows CRV is proud to present its latest Fleckvieh line-up, highlighting a well-balanced portfolio designed to support modern dairy farming worldwide. The focus remains on the traits that ensure cows are productive, long-lasting, and functional: high and persistent milk production, strong feet and [...] READ MORE
BRD Prevention in Calves

A Look at Calf Immunity and BRD Prevention

When Stress Tips the Scale: A Look at Calf Immunity and BRD Prevention How stress, vaccination timing and product choice influence respiratory disease prevention in young calves. DULUTH, Ga. (March 31, 2026) — The first months of a calf’s life are a critical window for respiratory disease risk. Their immune system is still developing, making them […]

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World Dairy Expo internships

World Dairy Expo Seeking Media Interns For 2026 Event

World Dairy Expo Seeking Media Interns For 2026 Event MADISON, WIS. – As the 59th World Dairy Expo approaches, Expo is searching for college students passionate about the dairy industry to be part of the 2026 media team. Four students will receive the chance to experience the storied event as media interns. Under the direction […]

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Featured Story

Regenerative Agriculture on a Dairy Farm

Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.

“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years.  Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

In addition to our industry leading print magazines, Twin Rivers Media is a comprehensive multi-media communications company reaching producers and suppliers across all media channels.