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SW Dairy Litigation Advert
Will Facial and Video Recognition Manage Tomorrow’s Cows? 
Will Facial and Video Recognition Manage Tomorrow’s Cows? 

Will Facial and Video Recognition Manage Tomorrow’s Cows?  Technology continues to revolutionize dairying as we know it, offering valuable tools to address labor shortages and improve overall herd management. Most dairy producers are familiar with robotic milkers and herd management systems that use radio-frequency identification (RFID) tags, collars or leg monitors to track individual animal data. These tools have become essential for streamlining workflows and monitoring herd health.  But the next evolution in dairy technology is here, and it’s looking your cows right in the face. Thanks to advances in computing power and artificial intelligence, facial recognition is emerging as […]

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Check Out Our Current Issue!

Looking for Spreader Options? Take Your PIK RITE

Looking for Spreader Options? Take Your PIK (RITE)

Manure Handling Equipment for Versatile Applications Pik Rite has a proud 40-year tradition of pursuing agricultural innovation. Had the company’s origin story been related to manure handling, it might have been named “Spread Rite.” But it started with tomatoes, not manure. In the mid-1980s, farmer Elvin Stoltzfus and welder Joe Yoder set out to create […]

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Afimilk

Advanced Cow Care Powered by Technology 

For Summer Butterfield, technology isn’t just about boosting efficiency or productivity – it’s about improving the lives of the animals. Known for her data-driven approach to dairy management, Summer has a history of leveraging herd data to help dairies work smarter – an approach she’s currently using to manage North Star Acres, a 2,000-cow dairy […]

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Ferappease® Improves Weaning Feed Efficiency

Ferappease® Improves Weaning Feed Efficiency

RESEARCH SHOWS FERAPPEASE® ADMINISTERED AT WEANING IMPROVES FEED EFFICIENCY, PROVIDES AN ROI COLLEGE STATION, Texas (October 15, 2025) A new independent study from Olds College of Agriculture & Technology (Alberta, Canada) shows that FerAppease®—a unique analogue of the naturally occurring Maternal Bovine Appeasing Substance (mBAS)—improves feed efficiency, weight gain, rumination time and immune response in beef heifers […]

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American Cattlemen, Farm, Diary Farm, Farm Succession, Own a farm

So Now You Own a Farm

NALC Webinar to Guide New Farmland Owners Inheriting or purchasing farmland for the first time comes with big decisions — whether to farm it, lease it, sell it, or preserve it. An upcoming webinar hosted by the National Agricultural Law Center will help new landowners and the professionals who advise them to understand their options […]

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Featured Story

Regenerative Agriculture on a Dairy Farm

Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.

“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years.  Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

In addition to our industry leading print magazines, Twin Rivers Media is a comprehensive multi-media communications company reaching producers and suppliers across all media channels.