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Will Facial and Video Recognition Manage Tomorrow’s Cows? 
Will Facial and Video Recognition Manage Tomorrow’s Cows? 

Will Facial and Video Recognition Manage Tomorrow’s Cows?  Technology continues to revolutionize dairying as we know it, offering valuable tools to address labor shortages and improve overall herd management. Most dairy producers are familiar with robotic milkers and herd management systems that use radio-frequency identification (RFID) tags, collars or leg monitors to track individual animal data. These tools have become essential for streamlining workflows and monitoring herd health.  But the next evolution in dairy technology is here, and it’s looking your cows right in the face. Thanks to advances in computing power and artificial intelligence, facial recognition is emerging as […]

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Total Mixed Rations (TMR) for Dairy Cattle 
Total Mixed Rations (TMR) for Dairy Cattle 

Total Mixed Rations (TMR) for Dairy Cattle A Total Mixed Ration (TMR) is a feeding method in which all feed ingredients, including forages, grains, protein sources, minerals, and vitamins, are combined into a single, uniform mix.  This type of feeding program is often used in feedlots and dairies—especially dairies.  It helps ensure that each bite a cow takes provides balanced nutrition for optimal milk production and health. TMRs are particularly beneficial for high-producing dairy cows, to minimize feed sorting and to ensure consistent nutrient intake.  A separate TMR can be developed for different groups of cattle.  Rations are often formulated […]

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Upgrading Dairy Parlors 
Upgrading Dairy Parlors 

Upgrading Dairy Parlors  Traditional dairy parlors are the roots of the dairy industry. These systems were the backbone of dairy farms for generations, and they were characterized by their simplicity, labor-intensive nature, and a strong connection between the farming family and their animals.   A traditional parlor system consists of a long barn with a central alleyway. On either side of this alley, individual stalls are arranged in a row, each equipped with a stanchion, a locking mechanism that holds the cow’s head in place while she is being milked. This design is fundamentally non-mechanized, and for the most part, in […]

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Check Out Our Current Issue!

New Vaccine by Elanco Promotes Cattle Health

Keep Your Cattle Healthy GREENFIELD, Ind., July 15, 2025 — Elanco Animal Health Incorporated (NYSE: ELAN) announces the release of NUPLURA PH+5™. It is a new low endotoxin cattle vaccine which to protects calves from several respiratory diseases. A combination of Titanium 5, the first modified live vaccine to include a Type 2 BVD, and […]

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Postpartum Dairy Research

POSTPARTUM RESEARCH SHOWS FERAPPEASE® REDUCES  HEALTH CHALLENGES AND PAIN LEVELS, IMPROVES MILK PRODUCTION COLLEGE STATION, Texas (July 17, 2025) — In a recent University of Florida postpartum study by Santos et al. (2025)*, researchers evaluated the effects of applying a single dose of FerAppease®. FerAppease® is a unique analogue of the naturally occurring Maternal Bovine Appeasing Substance (mBAS) […]

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New Study: Genetic Selection with Dairy Wellness Profit Index

New Study: Genetic Selection with Dairy Wellness Profit Index® Supports Measurable Productivity Gains for Dairy Producers Selecting for dairy health, fertility and production traits helps lead to healthier, more productive cows PARSIPPANY, N.J. — July 23, 2025 — A newly published study from Zoetis and Dairy Management Inc. (DMI) provides compelling evidence that genetic selection using […]

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NAIDC Elects New Leadership for 2025-2026

 NAIDC Elects New Leadership for 2025-2026 Recently, North American Intercollegiate Dairy Challenge® (NAIDC) elected new leadership. Furthermore, this includes four new board members and the 2025– 2026 Executive Committee. As stated in the NAIDC mission statement, the organization strives to “Develop tomorrow’s dairy leaders and enhance the progress of the dairy industry, by providing education, […]

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Featured Story

Regenerative Agriculture on a Dairy Farm

Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.

“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years.  Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.