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Will Facial and Video Recognition Manage Tomorrow’s Cows? 
Will Facial and Video Recognition Manage Tomorrow’s Cows? 

Will Facial and Video Recognition Manage Tomorrow’s Cows?  Technology continues to revolutionize dairying as we know it, offering valuable tools to address labor shortages and improve overall herd management. Most dairy producers are familiar with robotic milkers and herd management systems that use radio-frequency identification (RFID) tags, collars or leg monitors to track individual animal data. These tools have become essential for streamlining workflows and monitoring herd health.  But the next evolution in dairy technology is here, and it’s looking your cows right in the face. Thanks to advances in computing power and artificial intelligence, facial recognition is emerging as […]

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NRCS CRP Iowa

Iowa NRCS Sets Oct. 10 Cutoff for Conservation Program Applications

DES MOINES, IOWA, Sept. 10, 2025 – The first application cutoff for Iowa farmers and other private landowners to apply for conservation practices in Fiscal Year (FY) 2026 through USDA-Natural Resources Conservation Service (NRCS) programs is Oct. 10. NRCS accepts conservation program applications on a continuous basis but sets application cutoff dates as funding allows. […]

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Embryos Offer Opportunities to Control Your Herd’s Future

Embryos Offer Opportunities to Control Your Herd’s Future

Achieve rapid genetic gains, increase pregnancies during heat stress and switch cattle breeds in a single generation with embryos. BOISE, Idaho [Sept. 10, 2025] – In today’s competitive dairy environment, herd genetics are more than a science — they’re a strategy. Forward-thinking producers are re-evaluating their breeding programs (and embryos) and tapping genetics to unlock […]

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Purina Dairy Beef

Purina Animal Nutrition Unveils Second Edition of the Beef-on-Dairy Industry Report

Purina Animal Nutrition Unveils Second Edition of the Beef-on-Dairy Industry Report Industry-leading experts provide valuable insights for stakeholders in the beef-on-dairy sector ARDEN HILLS, Minn. (August 20, 2025) — Purina Animal Nutrition has unveiled the second edition of its Beef-on-Dairy Industry Report, offering producers an in-depth look at the evolving role of beef-on-dairy cattle in the U.S. […]

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US Soybean Board

United Soybean Board launches U.S. Soy CAN website to Support Livestock Nutrition

United Soybean Board launches U.S. Soy CAN website to support livestock nutrition and healthNew website shares the latest soy research insights and practical applications for poultry and livestock industries. Today, new soybean research and commercial learnings are available that evolve soy use as a feed ingredient in poultry, swine, dairy and beef diets. To share these […]

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Featured Story

Regenerative Agriculture on a Dairy Farm

Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.

“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years.  Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

In addition to our industry leading print magazines, Twin Rivers Media is a comprehensive multi-media communications company reaching producers and suppliers across all media channels.