The Power of Genomics in Dairy Cattle
The Power of Genomics in Dairy Cattle

Genomics in dairy cattle has transformed dairy breeding from a slow, reactive process into a precise, proactive strategy. By leveraging genomic insights, producers can select animals that enhance production, improve health and optimize reproduction all done years before traditional methods would allow. But that said, there is reason for a healthy dose of caution in its over reliance.

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Genomics in Dairy Cattle
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Boumatic Milk Genius

BouMatic to Launch MilkGenius In-Line Milk Analyzer at World Dairy Expo

Madison, WI — September 2025 –  BouMatic is proud to announce the launch of its groundbreaking MilkGenius In-Line Milk Analyzer. BouMatic’s next generation tool for real-time milk analysis technology. The unveiling will happen at World Dairy Expo, with a special panel hosted by BouMatic President, Steve Pretz, on Wednesday, October 1, from 1:00–3:00 PM in […]

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Starbar® Golden Malrin® Fly Bait Reclassified as a Restricted Use Pesticide

Starbar® Golden Malrin® Fly Bait Reclassified as a Restricted Use Pesticide

New EPA Classification Takes Effect on July 29, 2025 Schaumburg, IL, August 26, 2025 – Central Life Sciences, the makers of Starbar® products, announced that Golden Malrin® Fly Bait (EPA Reg. No. 2724-274) will be reclassified by the U.S. Environmental Protection Agency (EPA) as a Restricted Use Pesticide (RUP), effective as of July 29, 2025. For more than 40 years, […]

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WDPA Announces Grand Champions and Top Finishers in 2025 World Dairy Expo Dairy Product Contest

WDPA Announces Grand Champions and Top Finishers in 2025 World Dairy Expo Dairy Product Contest

Madison, WI — August 20, 2025 — The Wisconsin Dairy Products Association (WDPA) is proud to announce the three Grand Champions and the top three winners in each of 97 product classes from the 2025 World Dairy Expo Championship Dairy Product Contest. Consequently, the highest honors were awarded to entries in the categories of Cheese […]

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CowManager Hires

CowManager Expands U.S. Operations 2025

CowManager Expands U.S. Operations with Three Strategic Hires to Support Growth and Enhance Customer Success September 16, 2025 – CowManager, a global leader in smart cow monitoring solutions, is pleased to announce the expansion of its U.S. team with three key hires: Joanna Frankenberg, William Wolf and Charlie Hoffman. These new team members will help […]

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Featured Story

Regenerative Agriculture on a Dairy Farm

Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.

“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years.  Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.

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Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

In addition to our industry leading print magazines, Twin Rivers Media is a comprehensive multi-media communications company reaching producers and suppliers across all media channels.