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Will Facial and Video Recognition Manage Tomorrow’s Cows? 
Will Facial and Video Recognition Manage Tomorrow’s Cows? 

Will Facial and Video Recognition Manage Tomorrow’s Cows?  Technology continues to revolutionize dairying as we know it, offering valuable tools to address labor shortages and improve overall herd management. Most dairy producers are familiar with robotic milkers and herd management systems that use radio-frequency identification (RFID) tags, collars or leg monitors to track individual animal data. These tools have become essential for streamlining workflows and monitoring herd health.  But the next evolution in dairy technology is here, and it’s looking your cows right in the face. Thanks to advances in computing power and artificial intelligence, facial recognition is emerging as […]

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Check Out Our Current Issue!

Smaxtec Announces New Leadership

SmaXtec Announces New Leadership

Smaxtec Announces New Leadership SmaXtec, the global leader in advanced dairy cow health monitoring, announced new leadership appointments as the company continues its strong global expansion in the United States, Europe and New Zealand and completes 2025 with another year of significant double-digit growth. At a time of significant momentum for smaXtec, the company is […]

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Ferappease Reduces Health Challenges and Pain

Ferappease Reduces Health Challenges and Pain

Postpartum Research Shows that Ferappease Reduces Health Challenges and Pain Levels, While Boosting Milk Production COLLEGE STATION, Texas (July 17, 2025) — In a recent University of Florida postpartum study (Santos et al., 2025)*, researchers evaluated the effects of a single dose of FerAppease – a unique analogue of the naturally occurring Maternal Bovine Appeasing […]

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Managing Internal Parasites in Dairy Cattle 

Managing Internal Parasites in Dairy Cattle 

Managing Internal Parasites in Dairy Cattle  Internal parasites are a constant but often overlooked challenge in American dairy herds. While many herds focus on mastitis control, reproduction, and nutrition, parasites, like intestinal worms, begin to decrease productivity behind the scenes. Even when infections aren’t obvious, they can reduce milk yield, slow growth in replacements, impair […]

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Newborn Calf Care 

Newborn Calf Care 

Newborn Calf Care  Dairy calves are more fragile than beef calves and have more health risks early in life.  It is imperative to make sure they get off to a good start and this includes intensive management immediately after birth.  Dr. Pete Erickson, Professor of Dairy Management and Extension Dairy Specialist, University of New Hampshire, […]

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Featured Story

Regenerative Agriculture on a Dairy Farm

Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.

“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years.  Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

In addition to our industry leading print magazines, Twin Rivers Media is a comprehensive multi-media communications company reaching producers and suppliers across all media channels.