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Will Facial and Video Recognition Manage Tomorrow’s Cows? 
Will Facial and Video Recognition Manage Tomorrow’s Cows? 

Will Facial and Video Recognition Manage Tomorrow’s Cows?  Technology continues to revolutionize dairying as we know it, offering valuable tools to address labor shortages and improve overall herd management. Most dairy producers are familiar with robotic milkers and herd management systems that use radio-frequency identification (RFID) tags, collars or leg monitors to track individual animal data. These tools have become essential for streamlining workflows and monitoring herd health.  But the next evolution in dairy technology is here, and it’s looking your cows right in the face. Thanks to advances in computing power and artificial intelligence, facial recognition is emerging as […]

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Total Mixed Rations (TMR) for Dairy Cattle 
Total Mixed Rations (TMR) for Dairy Cattle 

Total Mixed Rations (TMR) for Dairy Cattle A Total Mixed Ration (TMR) is a feeding method in which all feed ingredients, including forages, grains, protein sources, minerals, and vitamins, are combined into a single, uniform mix.  This type of feeding program is often used in feedlots and dairies—especially dairies.  It helps ensure that each bite a cow takes provides balanced nutrition for optimal milk production and health. TMRs are particularly beneficial for high-producing dairy cows, to minimize feed sorting and to ensure consistent nutrient intake.  A separate TMR can be developed for different groups of cattle.  Rations are often formulated […]

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Upgrading Dairy Parlors 
Upgrading Dairy Parlors 

Upgrading Dairy Parlors  Traditional dairy parlors are the roots of the dairy industry. These systems were the backbone of dairy farms for generations, and they were characterized by their simplicity, labor-intensive nature, and a strong connection between the farming family and their animals.   A traditional parlor system consists of a long barn with a central alleyway. On either side of this alley, individual stalls are arranged in a row, each equipped with a stanchion, a locking mechanism that holds the cow’s head in place while she is being milked. This design is fundamentally non-mechanized, and for the most part, in […]

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Purina Dairy Beef

Purina Animal Nutrition Unveils Second Edition of the Beef-on-Dairy Industry Report

Purina Animal Nutrition Unveils Second Edition of the Beef-on-Dairy Industry Report Industry-leading experts provide valuable insights for stakeholders in the beef-on-dairy sector ARDEN HILLS, Minn. (August 20, 2025) — Purina Animal Nutrition has unveiled the second edition of its Beef-on-Dairy Industry Report, offering producers an in-depth look at the evolving role of beef-on-dairy cattle in the U.S. […]

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US Soybean Board

United Soybean Board launches U.S. Soy CAN website to Support Livestock Nutrition

United Soybean Board launches U.S. Soy CAN website to support livestock nutrition and healthNew website shares the latest soy research insights and practical applications for poultry and livestock industries. Today, new soybean research and commercial learnings are available that evolve soy use as a feed ingredient in poultry, swine, dairy and beef diets. To share these […]

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dairy heifer inventories

Merck Animal Health Reaches Unprecedented Milestone of 2 Million Cows Monitored with SenseHub® Dairy Technology

Benchmark highlights commitment to innovative solutions for U.S. dairy producers RAHWAY, N.J., Aug. 19, 2025 – Merck Animal Health, known as MSD Animal Health outside of the United States and Canada, a division of Merck & Co., Inc., Rahway, N.J., USA (NYSE:MRK), today announced its SenseHub® Dairy technology has reached a major new milestone with more […]

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Endovac announces new Chief Veterinary Officer, Dr. Travis

Endovac announces new Chief Veterinary Officer

Endovac Animal Health Endovac Animal Health is pleased to announce the addition of Dr. Travis White as Chief Veterinary Officer. Dr. White will lead Endovac’s veterinary services by driving regulatory compliance, advancing product development and supporting customer success. Skillfully, he will provide expert technical guidance to producers, veterinarians and Endovac’s internal teams. Consequently, Dr. White […]

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Featured Story

Regenerative Agriculture on a Dairy Farm

Paul and Erin Kernaleguen are dairy farmers and soil consultants near Birch Hills, Saskatchewan, committed to regenerative practices in growing forage for their cattle. They farm with Paul’s Parents, Jos and Brenda.

“We were a very conventional dairy operation until 2012 when we started looking at doing some things differently because our weather was super-wet for a couple years.  Our average annual precipitation is about 12 inches of moisture, but we’d had two years in a row with about 40 to 50 inches, which made farming extremely difficult!” says Paul.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.